Starting an eCommerce business is considered to be a profitable investment. According to eMarketer statistics, the market will keep growing in 2020 despite the complicated economic situation.
To work out a performing strategy for selling branded café barriers or any other product online, an entrepreneur can take a look at successful eCommerce examples. Here are fourteen of them:
It’s hardly possible to skip Amazon when you are talking about examples of ecommerce businesses. The giant is the leader of the American e-commerce market. It features high-quality customer service and fast delivery.
An online eyeglasses seller – Warby Parker – is one of the leaders in the niche that is valued at $1.75 billion. The company actively uses advanced technologies: for example, augmented reality to try the eyeglasses on. It adopted quirky branding and utilizes storytelling techniques.
Walmart has both offline and online stores. In the digital realm, the company has outperformed eBay in e-commerce sales. The reasons for that are successful click-and-collect operations, unforgettable app and website experience, and flexible delivery times.
Bonobos sells men’s pants and manages to compete with giants like Amazon successfully. What is the secret? A unique customer experience. It provides super-specific products for ITS audience.
A shoe seller, TOMS, chose to present itself as a socially-conscious company. The company adopted a positive social mission: it donates a service or a good for every transaction. The brand built up an army of loyal customers who want to pursue a bigger goal.
Target has and joined the club of 10 leading e-commerce retailers in 2020. The platform boasts expedited online delivery, first-rate merchandising, and its capability for curbside pickup.
Leesa sells great mattresses used word-of-mount for promotional purposes. The company didn’t spend money on traditional ads. Instead,
Everlane is among examples of eCommerce you wouldn’t want to compete with. The result is $51 million in sales per year only after five years of operation.
Greats – a shoe seller – uses a referral app in marketing. To attract potential customers, it offers referral discounts. The seller has a Shopify store, which is quite influential in the niche.
The company’s success in e-commerce lies in its eagerness to try something new. It has been one of the pioneers of click-and-collect services and on-the-go mobile orders. Moreover, it allowed easy pick-up to satisfy recurring customers.
ModCloth that deals in a vintage-style fashion for women involves customers in every step of the business process. It has active social media accounts, product design voting campaigns. The brand’s aim is to find the right product and fit for everyone.
A fashion brand gained its popularity due to an outstanding business idea. It showcases trends, as seen on celebrities. It turns to influencers and content marketing for promotion. Currently, it’s among top 5 e-stores in the clothing and shoe segments in the UK.
UK’s number #1 beauty box was a revolution in the beauty sector. The platform gained popularity because of word-of-mouth. It provided free samples when no one did.
The company is among the most outstanding e-commerce B2B examples. B2B sales account for 80% of all the sales. An interesting fact is that it doesn’t use another platform for the B2C segment. Flexfire LEDs just works on website engagement and SEO.
Here are some successful e-commerce examples. As can be seen, some companies feature a unique idea, while others choose to adopt an unconventional marketing strategy. All this means that pioneers are likely to be successful. How do you think should innovation be a part of an eCommerce business plan?
Proof or a story that indicates this?
What is the “automated” way? Link?
How does this play into their success?