The problem with small business owners is not that their ideas or products lack conviction or quality. For the most part, the problem is in marketing them. They work with a limited budget, and hence, it becomes problematic to launch a million-dollar marketing campaign for their product or services. So, what is the solution? Digital marketing.
It is the era of the internet, and if you are looking for a cheaper marketing platform that has a wider reach, you don’t have to look further than the internet. Social media platforms, websites, email marketing through newsletters, and more are some ways that can help you promote your business without investing millions. For the same, you need great marketing tools for editing your images for social media and more. In this blog, we will look at certain tools that can help a small business market their business within a budget.
1. Google Analytics
To have a successful website, you need more traffic and a higher ranking. You can do a lot in this direction, but how do you know whether your effects are working or not? For this, you should take the help of Google Analytics. It is a free tool. It is imperative to use this as it tells how many people are visiting your website, from where the traffic is coming from, and more.
Here is the information you get when you use Google Analytics:
- Visitors number according to the date or week or month or any time you want.
- What is the period a visitor spent on your site, and what pages they explored?
- Interests and demographics of the audience visiting the site.
- Keywords people are using to search for your products.
- Where do people come from?
This information will help you do better in your marketing efforts like you can work on the platform that gets you the best referral traffic.
Content is vital to your marketing efforts, but it is not limited to text. Sometimes to engage an audience more with your campaign, you need visuals. Also, if you are using social media to promote your brand, you need the best images and that you can get only with Canva.
Canva is a free tool that can help you with creating and editing images. Also, it has a stock library for images and icons and more which you can access. The tool is simple and easy to use, no experience required as it has a drag and drop interface that works well with everyone.
It has other benefits too, for instance, you can use it to create a logo, newsletter, or business card, which are all integral to your business.
3. Wix (website builder)
Wix is a great platform that can help you build a website or logo or more, but let’s talk about its website builder. If your small business requires a website (the answer should always be yes!) then you can hire a designer, but it will be costly. If you need a basic website with just the details of the business, Wix is the perfect tool for you.
It will help you design a website which is responsive, easy to navigate, mobile-friendly and more. Also, you can always switch to the paid version for more features like a web-hosting service.
One of the best marketing tools for all businesses irrespective of their size is email marketing. It provides business with a better and higher rate of interest as when someone signs for a newsletter, you have the option to market your product directly to their inbox.
To ensure that you schedule your emails to send it out on time, analyze the engagement, send it automatically, and more, you need a tool, and MailChimp is perfect for a small business.
It doesn’t complicate managing emails, and it is free until you get 2k subscribers.
5. KW Finder
SEO is imperative for a small business as it helps your business get more traffic and get a higher ranking. One of the most critical elements of SEO is the keyword. If you don’t use the right keywords that your audience are using, it will be impossible to get the audience to your sites.
The question is how to know which keywords are better for you? Simple, use KW finder tool. It helps you find the right keywords and has more functionalities and features than a free tool. But you do need to pay a small fee for it monthly, which is better than other more expensive ones.
These five tools should be part of your marketing campaign to make it easy and more fruitful.